Thursday, July 7, 2011

Christmas in July

I know that I've mentioned the Christmas in July Celebration on Union Street in several previous blog posts but it is hard to believe it is almost here!

The event is co-presented by The Christmas Attic (across from Zoe) and the Businesses of Union Street.  It takes place from Friday, July 15th through Sunday, July 17th.  Thankfully, The Christmas Attic works with a fantastic PR person, Maurisa Potts of Spotted MP.  She and her team have handled all of the logistics for the participants, including the creation of posters, postcards, and press releases!  She has even set up a Facebook page for the event.  And, Maurisa's firm took care of all of the permitting with the City (you KNOW what a big relief that is!)

The main things Zoe had to do were contribute to the fund for marketing the event and determine "how" we would participate.  In addition to decorating for Christmas, I decided to offer 20% off all regularly priced items during the 3 day event.  Things like jewelry, scarves, belts, and denim (that never go on sale) as well as new fall items coming in.  With the music portion of the event taking place on Zoe's terrace, I hope it will draw a number of people to the store!

There really will be something for everyone at the event.  With participants as varied as Ben & Jerry's, The Art League, The Virginia Shop, and Union Street Public House you know that every taste will be covered!


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