Wednesday, August 3, 2011

Zoe to the Rescue

I try to segment my pre-opening tasks at Zoe so that I have enough time to accomplish everything and not feel rushed.  By the time I get to the 9:30 - 10:00 timeframe, I am frequently in and out of the office in the back and the storefront.  I'm normally cleaning, preparing the point of sale system, and bringing out anything I need to work at the desk during the day.

Yesterday, I stepped out of the office at around 9:50 and saw a woman with a small child had just walked up to the door.  I went to the door and invited them in.  The woman asked me where my sale items were located and I showed her the appropriate racks.  She selected a summer Velvet dress and took it into the dressing room while I offered her daughter the toy basket (the See N' Say continues to be a big hit).

The woman emerged from the dressing room and I asked her how the dress had worked for her.  She said it worked perfectly and she'd like to wear it out of the store.  It turned out that her daughter had had an upset stomach just before they had come to the store and had gotten the dress her mother was wearing messed up!  I was glad we could help resolve the fashion part of the situation!

I'm always excited when Zoe gets positive press!  Yesterday, Old Town Alexandria Patch blogger Tara wrote about her recent experience at Zoe and two other Old Town boutiques during an afternoon of shopping.  You can read her blog here.


  1. I LOVE hearing that you're getting such positive feedback! I hope I can come visit you, Jim, and Zoe soon!

  2. We'd love to see you, Caroline!

  3. Go Zoe! That mom must have thought you were a lifesaver! :)