Students from the Fashion
Retail Management program at the Art Institute used Zoe Boutique in developing a case study and recommendations for enhancements to the store's marketing
strategy in the Fall of 2011. Anna was one of the students in the class and
later asked through her professor if she could complete her internship
requirement at Zoe. A wonderful
partnership (that is now a wonderful friendship) was born! Anna shares her thoughts on Zoe in today's
Q&A.
Q. Why did you want to come
work at Zoe?
I had first learned about Zoe
while completing a project for my Public Relations class. When I first met
Susan she I was so inviting and knowledgeable. I knew that I wanted to learn
more from her than what could taught during that project. As my final quarter
of school approached I knew I needed to complete an internship. Susan was the
first person that came to mind! I knew she would be able to teach me so much
more than I could learn in a classroom!
Q. What is your favorite piece
the you've ever seen in the store (and why)?
That's a tough one! I would
have to say the Issa Kate Middleton dress. Once I saw it on a customer I fell
in love, even more than seeing it on the soon-to-be Duchess! Everyone who tried
on the dress looked great in it! Unfortunately as a college student at the
time, it never made it to my closet!
Q. What is your favorite Zoe piece in your
closet (and why)?
Technically in my jewelry
box! My favorite purchase from Zoe would have to be my John Wind initial
necklace. I had always admired the necklace in store, and finally purchased it
after my wedding last year. Like any bride I was excited to show off my new last
name, so I purchased my new last initial!
Q. Craziest thing you ever
had happen to you in the store?
Definitely every now and
again crazy things would happen in the store! I would have to say my favorite
crazy experience was the unexpected wedding photo shoot being done across the
street! It was so fun to be able to stand in Zoe and watch the bride smiling
from ear to ear! It was one of the few good (crazy) experiences!
Q. Favorite store event?
My favorite event was helping
Susan at her first warehouse sale! The event itself was not only great, but the
prep work leading up to the event, and after when we came back to the store to
tally the sales! It was such a fun experience, but it was also an amazing to go
to New York and visit a couple show rooms, and meet a few of the designers on a
quick buying trip!
Q. What you love about Jim?
Although I didn't meet Jim
many times during the internship he was always smiling and seemed very
supportive of Susan!
Q. Favorite Susan quote?
It's hard to pick just one!
Susan was always so encouraging with all of my endeavors!
Q. When I see Zoe pink, I
think...
Happiness...and my favorite
color! Every day when I would walk in to Zoe I was always overwhelmed (in a
good way!) with a flood of happiness! Susan created such an amazing shopping
experience for customers but also created a great environment for her
employees! I often wear "Zoe pink" and can't help but smile!
Q. What you'll miss most
about the store?
Susan has kept me updated on
the store since finishing my internship two years ago. One of the things I
think I will miss the most is hearing about the stores new adventures, and
plans for the future. Now Susan will be able to update me on all her new
adventures, outside of Zoe!
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