This past Saturday, Zoe teamed up with Meagan Kurtz of ADMK Jewelry for an in-store trunk show! We started carrying the ADMK line in early November and thought a trunk show would be a great event to allow Zoe's customers to see more of the line.
Meagan is the consummate professional. She arrived an hour prior to the start of the show to make sure she had plenty of time to get everything set up. She brought a table and table cover and lots of pretty forms to better display the necklaces. She brought a large selection of earrings and some bracelets as well. We had also agreed that we would draw for a pair of earrings from those people who made purchases during the trunk show.
As always, I enjoy having someone else working with me in the store to talk about fashion and the business. Meagan told me that, in college, one class she took was titled "The Psychology of Clothing". This sounds like a class I would enjoy. Because it is always difficult to tell what is at the heart of anyone's clothing purchases! She said it was a difficult class and I believe her!
We had a number of Zoe's existing customers and some walk in customers participate in the trunk show! There seemed to be a good mix of people buying for themselves versus buying gifts for others. And Meagan jumped right in to help when customers were trying on other items at Zoe! It definitely made for a fun afternoon!
Next up: Don't Do It!