I have to admit that I am always so excited when someone writes about Zoe! One of the things that the Art Institute students reminded me during their presentations in September is that many bloggers are looking for things to write about and welcome your contact.
I've found that lots of people read blogs (look at you, you are reading this one) as a source of news and information. I personally have several that I follow, some related to fashion and others written by people who are friends or relatives. None related to technology at the current time although I do follow some technology "Tweeters" and may read items that they suggest.
Blogging about Zoe was started in May when local Old Town Alexandria Patch blogger Tara Maglio wrote about Zoe in her blog "Young Life in an Old Town" I wrote about that fun experience in this post. Tara came back to visit me during the summer and wrote another lovely piece for The Patch.
Sometimes, people will blog about the store and I will not know it! In fact, once I started looking at the Google Analytics for my website shopatzoe.com, I discovered that an out of town blogger had stopped by Zoe after we had closed on summer evening. You can read her post here - I hope she will come back to visit sometime!
A lovely woman visited the store one Saturday afternoon. She and her husband had written a blog at one time about small, independently owned businesses and she wanted to start one again. She asked me for my story and I shared it with her. She made the story about the store one of her first posts on her new blog.
DC Ladies is a popular blog with many contributors on a variety of topics of interest to women of all ages. One of their fashion bloggers visited with me in store one morning and wrote a fun piece on Zoe and another new boutique in Alexandria, Bishop Boutique. Karen's post can be read here.
Jessica Richardson of Alexandria Lifestyle has written several complimentary updates about Zoe. Her blog is so pretty and easy to look at/read. It is really becoming a "go to" spot for anyone who wants a native's perspective on Alexandria! She focuses on discovering new and different places to shop and dine as well as interesting things to do. Her several posts include:
First visit to Zoe
Trunk Show at Zoe
Friday Shopping Picks
For Last Minute Gifts - Shop Locally
And wait until I tell you more about The Scout Guide she is developing for Alexandria!
The students from the Art Institute introduced me to the popular Mom-focused blog WiredMomma! Knowing that many of my customers are local mothers, this seemed like a good place for me to spend some advertising dollars. When I contacted her about ad rates, she told me that she'd love to write a blog about the store. I really enjoyed her write-up on Zoe.
Another Fashion Blogger with a gorgeous site is Jenn Barton's The Medestrian. She included the beautiful Inslee by Design calendars that we carry in store in her list of Favorite Merry & Bright Things.
Most recently, Northern Virginia Magazine sent a blogger to meet with me in the store on a Saturday morning! Most Saturdays when I open are fairly quiet but not this one! I was very pleased with the blog and felt it did a nice job of conveying Zoe.
I'm looking forward to inviting these and other bloggers in when I start unpacking my spring shipments!
Speaking of blogs, thank you for reading this one. Coming up - Looking Forward to 2012!