Last week was truly a "ramp up" week for Zoe! In addition to all of the construction activities, I've completed design and ordering of the gift cards with the help of Candice at POS*IM, received an invitation to a merchant's event in Alexandria, and started the finalization of the web site!
Designing the front of the gift card was easy - Cori's beautiful logo looks lovely and the proof was turned around in the matter of an hour. Designing the reverse side was more difficult. To be honest, I use gift cards and give them as gifts but I don't ever spend time reading what is written on the back! But, I had to determine how Zoe would accept gift cards and what we would do if one was lost or stolen. I put together that verbiage for Candice on Friday morning and the gift cards shipped on Friday afternoon. I started with an order of 100 as I am not sure what the demand will be. Now that the design is in place, I can always easily order more if needed.
On Friday afternoon, I received an invitation to an Alexandria merchants event to take place on February 23. It is called an "Old Town Shopkeeper's Winter Social". The goal is to get to know each other and help provide references as to what other stores our customers may wish to visit! I'm looking forward to participating!
And, we are now in the final phases of the development of Zoe's website. We chose WordPress as the content management system so I am in the process of learning as much as possible so that I can maintain the site going forward. I've already been poking around the administrative function and bought a book last night to help learn more. Web Developer Phil is also going to do a Skype training session with me this upcoming week. I've also been doing some testing in both IE and Safari to see how the website works/looks. I need to also do some testing in Firefox and Chrome.